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Concept for Motivational System Change in a Selected Company
Turčaník, Martin ; Chlebovský, Vít (referee) ; Konečná, Zdeňka (advisor)
The aim of this Master's thesis is to propose changes of motivational system in the company. Theoretical part describes motivational theory concepts including information about motivational systems efficiency. Empirical part is focused on analysis of motivational system. First there was an interview with human resources manager, who gave us information about characteristics and motivational system of this company. Second step was to find out more opinions from employees, therefore it was necessary to realize a research in form of questionnaire. Final outcome of this thesis is to recommend some changes of current motivational system. These proposals will minimize the most likely causes of labour fluctuation and it will also increase the satisfaction with particular aspects of motivational system.
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Relationship marketing in theory and in practice: the loyalty program of Zátiší Group
Šonková, Tereza ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This bachelor thesis is concerned with relationship marketing and its aim is to provide theoretical background of relationship marketing, to outline its development throughout the history and to present its most widely used tools. Particular emphasis is placed on the question of loyalty and loyalty programs. This thesis is divided into an introduction, theoretical part, practical part and a conclusion. The goal of the thesis is to confront the theory of relationship marketing and loyalty programs with an existing loyalty program, to analyse its effectiveness and provide recommendations for improvement. In the theoretical part, the method of compilation of the relevant literature is mainly used. For the practical part, the methods of deduction, desk research, semi-structured individual interview and SWOT analysis were used. These methods helped define effective and in practice feasible procedures for establishing loyalty programs and for communication with their members. This thesis is particularly beneficial as a basis for conducting a relevant and effective loyalty program for restaurants. Also, this thesis coherently presents relationship marketing and the methods of composition and measuring the effectiveness of loyalty programs and can therefore be used for educational purposes. Powered by TCPDF...
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Personnel management in kindergarten
Kirchen, Maria ; Šafránková, Jana Marie (advisor) ; Tureckiová, Michaela (referee)
The bachelor's thesis deals with the issue of personnel work in education, specifically in kindergarten. The aim of the work is the analysis and evaluation of the activities of the kindergarten principal in the field of personnel management with a focus on personnel procedures, the acquisition, selection and development of employees. Its content is an analysis of this issue based on theoretical background, questionnaires and interviews. The first part of the bachelor's thesis brings a theoretical framework of the issue, the examined role of the manager, management and leadership, decision-making and communication. Practical part focuses on the process of personnel management in a private kindergarten. The results of the survey examine in detail the current issues of personnel management from the perspective of the principals of private kindergartens and recommendations for their practice are proposed. KEYWORDS human resources management, personnel management, decision-making, communication, building relationships Maria Kirchen 2021
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Relationship marketing in theory and in practice: the loyalty program of Zátiší Group
Šonková, Tereza ; Klimeš, David (advisor) ; Koudelková, Petra (referee)
This bachelor thesis is concerned with relationship marketing and its aim is to provide theoretical background of relationship marketing, to outline its development throughout the history and to present its most widely used tools. Particular emphasis is placed on the question of loyalty and loyalty programs. This thesis is divided into an introduction, theoretical part, practical part and a conclusion. The goal of the thesis is to confront the theory of relationship marketing and loyalty programs with an existing loyalty program, to analyse its effectiveness and provide recommendations for improvement. In the theoretical part, the method of compilation of the relevant literature is mainly used. For the practical part, the methods of deduction, desk research, semi-structured individual interview and SWOT analysis were used. These methods helped define effective and in practice feasible procedures for establishing loyalty programs and for communication with their members. This thesis is particularly beneficial as a basis for conducting a relevant and effective loyalty program for restaurants. Also, this thesis coherently presents relationship marketing and the methods of composition and measuring the effectiveness of loyalty programs and can therefore be used for educational purposes. Powered by TCPDF...
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Concept for Motivational System Change in a Selected Company
Turčaník, Martin ; Chlebovský, Vít (referee) ; Konečná, Zdeňka (advisor)
The aim of this Master's thesis is to propose changes of motivational system in the company. Theoretical part describes motivational theory concepts including information about motivational systems efficiency. Empirical part is focused on analysis of motivational system. First there was an interview with human resources manager, who gave us information about characteristics and motivational system of this company. Second step was to find out more opinions from employees, therefore it was necessary to realize a research in form of questionnaire. Final outcome of this thesis is to recommend some changes of current motivational system. These proposals will minimize the most likely causes of labour fluctuation and it will also increase the satisfaction with particular aspects of motivational system.
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CRM and its use in marketing concepts of the company Vodafone Czech Republic plc.
Urbančík, Marcel ; Lhotáková, Markéta (advisor) ; Bučko, Ján (referee)
This Diploma Thesis deals with the CRM system in the marketing concept of the multinational company Vodafone Czech Republic plc. The aim was to evaluate the system operation and implementation of sales strategies with respect to the customer. The basic hypothesis of the project was the question of whether the firm is managed by its customer, or whether the firm is in tow of its client. This work assesses theoretical approaches and marketing strategies focusing on the practical application of the strategy in the czech branch of the Vodafone plc. in relation to customers. This thesis has a proactive approach by the company to the customer - sales calls over the Customer Solution sales map, building relationships with customers through the strategy Vodafone Way, expanding the sales network through franchising and unification of new frameworks into project Filip.
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